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Launch of the campaign “You can never know too much”

Érudit is launching an advertising campaign to encourage scholars and curious minds to never stop learning: a beautiful way of showing the quality and richness of the journals disseminated on our new platform.

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With this complete makeover, our platform is indeed more scalable, open and more user friendly than ever. This campaign, which will unfold all throughout the year 2017, aims to promote this new website to the academic community and the general public, but mostly to give more visibility to scholarly and cultural journals disseminated on Érudit platform.

“We wanted to take a witty look at the wealth of subjects of the publications on Érudit,” said Gwendal Henry, Érudit’s Communications Officer. “You can find everything from a thesis on the vocabulary of hockey, to a scholarly article on the practical philosophy of Hegel, to an analysis of the poetry of Leonard Cohen.”


The theme “You can never know too much.” at the heart of the campaign, echoes the platform’s rich and high quality content and the diversity of its subjects.

Justin Lortie, Creative Director at Wedge, was enthusiastic about the idea of making Érudit known to a broad audience. “We saw the opportunity to marry the launch of the platform’s redesign with a light-hearted campaign developed in collaboration with Érudit, which is unique in North America. To do this, we wanted to depart from the usual visual codes of academia. At the same time, we developed a new identity, which will soon be unveiled.”

Discover the campaign website at